Future 50 List
John Moore
Windcrop Ltd

People running farms, small holdings, golf clubs, schools, plant nurseries, fishing lakes and farm shops, as well as homeowners, are all looking to Windcrop to meet their renewable energy needs.

The business installs and maintains small-scale wind turbines, providing landowners with access to 'green' electricity and cutting costs and carbon emissions.

In comparison to larger systems, the 15–metre high, 5kW systems are designed to reduce installation time, minimise ground space required and make planning permission easier to obtain.

Windcrop was founded in 2009 by John Moore, former Lotus Engineering commercial director.

The Windcrop business model has been set up to offer a more accessible route to local wind generation.

The business assesses sites, finances the turbines, tackles the planning permission process and installs and maintains the technology during the 20–year contract.

The landowner benefits from free electricity, while Windcrop gains from the feed in tariff rules and purchase and installation economies of scale.

This year Windcrop has grown from ten staff, mainly focussed on site development, to 29 staff covering all aspects of installing and operating small wind systems.

The business has secured more than over £8m of asset finance which represents an order book through to September 2012.

At the end of this year Windcrop will have 110 operational sites and be the end of the first quarter of 2012 will be installing at a rate of 50 a month.

Windcrop currently operates in East Anglia, but satellite operations have been planned for Wales and Scotland.

The business works closely with local authorities, organises conferences with partners such as Anglia Farmers and takes the company's own full size demonstration turbine to trade exhibitions and regional events.

Mr Moore sits on a range of industry committees.

Location: Colton
Sector: Wind Energy
Turnover: £2m
Staff: 29
Website: www.windcrop.co.uk
The business has secured more than over £8m of asset finance which represents an order book through to September 2012
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