The list of ServiceTick's clients reads like a who's who of leading UK businesses.
The company's growing reputation has contributed to an expanded client roster including iconic brands Tesco, EDF, Scottish Widows, Barclays, AXA, eBay and FT.
As a business, if you want to know what your customers want, why they buy and how they behave while on your website, ServiceTick can help.
It provides immediate, intelligent and instant feedback from customers to companies following a transactional experience.
ServiceTick specialises in customer feedback from call centre and online channels as well as interactive voice response surveys, email and web surveys. It then gleans insight for companies from the data it has gathered.
This year has been one of expansion in the scale of operations and the extent of business ambitions.
'This has manifested itself in a move to a new office, groundbreaking innovations in the product range and winning more iconic brands as new clients,' said founder Kevin Goodings.
'In May our growing roll of employees meant a move to bigger offices in Queen Street and we now sit comfortably in the penthouse floor of Seebohm House in the centre of the city.
'Through the course of the year we introduced a range of product innovations to ensure our feedback and replay tools remain 'best in class'.
'The SessionCam product is now the world's most comprehensive web replay tool with a complete suite of reporting tools, heatmaps and a recording capability second to none.'
In 2012 the business will continue to grow through a combination of product innovation and broader sales and marketing activity.
The business plans to expand its existing US operations.