Katie Hanger - Lola Charters
When Katie Hanger set up Lola Charters in
August 2008 it was with a mission to share
her passion for life on Norfolk’s Broads.
I have belief and confidence that the service that I offer to my guests really works
She launched the Wroxham-based firm with a
flagship vessel, Lola, a 35ft Fairline Targa and has
since expanded to offer coastal, sailing and rowing
She has since given more than 200 to her
guests out on the water on board Lola – including
welcoming some new famous faces on board last
year, including Frankie Dettori.
Entertainment is a field she knows well. She has
a background in events, previously at Broads House
Hotel in Wroxham and before that at Sprowston
Despite spending time travelling and working
around the world, including volunteer work in Africa
and being a tour rep in Egypt, the Broads have
drawn her back to Norfolk.
And business has boomed. Many people, like
herself, who has always wanted to run her own
business, are attracted back to the Broads to relive
childhood memories, she says.
The firm’s niche is that it runs chartered boats
– you do not just hire a boat, you hire a crew who
run the bar and cater for you. And everything is
organised around what customers want.
It has specialised in offering the boat as a
venue for special celebrations including birthdays,
weddings and anniversaries.
One event saw a whole fleet of craft, from the
Fairline to the canoes, a self-wdrive boat and sail
boat, taken out for a birthday.
But that is just the start. Katie has plans for Lola
Charters to launch a clothing line and plans are in
place to add a traditional Broads cruiser to the fleet
The firm aims to turnover £150,000 in 2011.
Katie said: I want to grow the brand in Norfolk
and a little further afield.
“I am passionate about the Broads and I have
belief and confidence that the service that I offer to
my guests really works.”