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The business
Name: Adrian Lee -
flooringsupplies.co.uk
Location: Thetford
Turnover: £9m
Staff: 25
Website:
www.flooringsupplies.co.uk
flooringsupplies.co.uk
Location: Thetford
Turnover: £9m
Staff: 25
Website:
www.flooringsupplies.co.uk
Adrian Lee - Flooring supplies.co.uk
One of the first flooring firms to venture out on to the internet, Adrian Lee’s flooringsupplies.co.uk has made itself a market leader.
To maintain its national market leadership, the firm constantly monitors market movements and trading patterns as well as alternative marketing and commercial opportunities.
One of the ways it has diversified recently is to look at and procure market share with blue chip retailers.
This led to deals with Next and Littlewoods. More recently, the firm has also won contracts with B&Q, Carpetright and Homebase on top of a contract with Next and Littlewoods.
But ,although those names may be impressive, the firm’s core business is still flooringsupplies. co.uk, including its own brand product, Natura. Own-brand is about 65pc of the firm’s turnover, with Natura, an IP-protected brand.
The firm is also FSC (Forestry Stewardship Council) accredited for sustainable sourcing of wood, an accreditation which takes firms two years to accomplish.
Flooringsupplies.co.uk says it is the first online flooring retailer to get the accreditation. However, Mr Lee still has plans.
“We see huge potential for growth, from £9m to £12m to £15m in 2010,” said Mr Lee.
“We were one of the first flooring companies to be selling online and we have a 10 or 11 year history on search engines.
“With that position we have strength from which we can go in to Europe.”
One of the first flooring firms to venture out on to the internet, Adrian Lee’s flooringsupplies.co.uk has made itself a market leader.
We were one of the first flooring companies to sell online
It specialises in floorings – solid wood,
engineered floors, laminate, carpets and vinyls.
But unlike some retailers, it sells both to the end
user and to high street blue chip retailers.
Founded in 1985 by Mr Lee as Keswick Flooring,
the operation went online early and now has more
than 40,000 visitors to its websites every day,
resulting in 300 orders a day throughout the UK and
a turnover of £9m.To maintain its national market leadership, the firm constantly monitors market movements and trading patterns as well as alternative marketing and commercial opportunities.
One of the ways it has diversified recently is to look at and procure market share with blue chip retailers.
This led to deals with Next and Littlewoods. More recently, the firm has also won contracts with B&Q, Carpetright and Homebase on top of a contract with Next and Littlewoods.
But ,although those names may be impressive, the firm’s core business is still flooringsupplies. co.uk, including its own brand product, Natura. Own-brand is about 65pc of the firm’s turnover, with Natura, an IP-protected brand.
The firm is also FSC (Forestry Stewardship Council) accredited for sustainable sourcing of wood, an accreditation which takes firms two years to accomplish.
Flooringsupplies.co.uk says it is the first online flooring retailer to get the accreditation. However, Mr Lee still has plans.
“We see huge potential for growth, from £9m to £12m to £15m in 2010,” said Mr Lee.
“We were one of the first flooring companies to be selling online and we have a 10 or 11 year history on search engines.
“With that position we have strength from which we can go in to Europe.”