Simon Doidge -
Simon Doidge - Passion Automotive
A double-digit increase in turnover would be
seen as an exceptional achievement for most
entrepreneurs. But for Simon Doidge, founder
of Passion Automotive, it is actually just laying the
groundwork for what he hopes will be even faster
expansion next year.
The company, based in Great Yarmouth, is an
online supplier of car parts and accessories, aiming
to offer motorists the cheapest deals available.
As well as through the firm’s own website, many
of the orders come through eBay and Amazon,
both of which have contributed significantly to
To cope with demand, the business has moved
to a 12,000sq ft warehouse – three or four times
bigger than its previous premises – allowing
additional products to be stocked.
Mr Doidge, who set up the business while he was
at university, has also developed iRacer at www.
iRacer.com – a social networking site for motor
enthusiasts, with the aim of driving even more traffic
to the Passion Automotive website.
He said: “The business has done very well in the
last year and continues to grow, however, the last
year has really been about positioning ourselves for
future growth and I hope next year will see us really