The business
Name: Kevin Johnson - Pinesolutions
Location: Norwich
Sector: E-commerce
Turnover: £9m
Staff: 30
Website:
www.pinesolutions.co.uk
Kevin Johnson - Pinesolutions
The last 12 months have seen fast-growing
online furniture retailer extend its operations
from the web to the high street with the opening
of its first store in Thetford.
The firm was founded by Kevin Johnson in 2003
using only his garage for storage and has seen yearon-
year sales growth ever since - rising to become
one of the UK’s largest online furniture retailers.
“We have managed to deliver double-digit growth
on last year’s trading despite tough times in a tough
market,” Mr Johnson said.
“January saw the first physical store being opened
in Thetford, which has added a new dimension to
the way in which we trade and certainly been a
change. It’s created a great opportunity for scaling
the business.”
Sales have grown from £1.8m in 2005, to £7.2m
in 2008 to about £9m. Pinesolutions featured in The
Sunday Times Fast Track league of the UK’s 100
fastest growing firms in 2008.
A new operational board for the business has
been created with experienced directors.
But rapid growth has also been matched by
a commitment to maintaining a high customer
satisfaction rate - both on price and speed of
delivery - and a concern for the environment, with a
carbon offsetting scheme which supports projects
to rebuild forests and a commitment to recycling.
Pinesolutions was named the Business of the
Year at the 2009 EDP Business Awards.