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Anthony Marett
The business
Name: Anthony Marett - Donttravelempty.com
Location: Aylmerton
Sector: Services
Turnover: Start_up
Staff: 4
Website: www.donttravelempty.com
Anthony Marett - Donttravelempty.com

One of the biggest players in UK travel has signed up to use the award-winning web service created by entrepreneur Anthony Marett.

Mr Marett’s donttravelempty.com site allows coach companies to match passengers to empty vehicles. Last year the transport giant Arriva signed up to use the site, which now has more than 700 members around the country.

When subscribers to the site flag up a potentially empty journey - whether returning from or en route to a delivery - the site automatically searches for a match, sending out an email alert and Google map if it succeeds.

Arriva – which operates train services in Wales, the route that connects Cardiff to Manchester and Liverpool and cross country services Cornwall to Aberdeen – uses donttravelempty.com to secure emergency replacement buses when there are problems on the rails.

In November, the firm won Innovation of the Year at a national awards event run by the bus and coach industry magazine routeONE. The judges hailed donttravelempty for having “transformed the economics of coach operation” and solving the long-standing need for more efficient use of drivers and vehicles.

Mr Marett developed the database of operators and journeys with the help of friend and fellow web entrepreneur Jim Howells. They believe the idea is not just about business efficiency, but also has a environmental benefits by reducing the number of unnecessary journeys or coaches on Britain’s roads without passengers.