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The business
Name: Marcus Pearcey - Tickles
Location: Norwich
Sector: E-commerce
Turnover: £60,000 a month
Staff: 4
Website: www.tickles.co.uk
Location: Norwich
Sector: E-commerce
Turnover: £60,000 a month
Staff: 4
Website: www.tickles.co.uk
Marcus Pearcey - Tickles
Daily deals websites are growing at a phenomenal rate in the US, offering customers group buying discounts on a wide array of products. Now Tickles has brought the booming concept to East Anglia.
Founded in May, the website offers group discounts of about 50pc off products ranging from beauty treatments to skydiving, as long as enough customers – or “ticklers” – sign up within the 24- hour window.
By agreeing to sell a minimum number of vouchers, businesses are able to offer the heavy discounts on their goods not normally available to individual customers.
Currently operating in Norwich, founder Marcus Pearcey hopes the concept will be rolled out across the region and eventually nationally.
Formed from a former mobile phone voucher website, Tickred, Tickles has already attracted 20,000 followers, with word spread via social media sites. Turnover has grown to £60,000 a month.
The venture is the latest launched by Mr Pearcey, who also runs the successful Distinct Hotels Group in Norwich.
He said: “The idea came from trips to the US, where daily deals sites are the fastest growing online activity, and I really wanted to take that concept back to the UK.
“It is an exciting concept and one with huge potential. Already 20,000 people locally have signed up to it. It is a very simple concept, using the web collectively to get group buying discounts.
“It has been working really well.”
Daily deals websites are growing at a phenomenal rate in the US, offering customers group buying discounts on a wide array of products. Now Tickles has brought the booming concept to East Anglia.
Founded in May, the website offers group discounts of about 50pc off products ranging from beauty treatments to skydiving, as long as enough customers – or “ticklers” – sign up within the 24- hour window.
By agreeing to sell a minimum number of vouchers, businesses are able to offer the heavy discounts on their goods not normally available to individual customers.
Currently operating in Norwich, founder Marcus Pearcey hopes the concept will be rolled out across the region and eventually nationally.
Formed from a former mobile phone voucher website, Tickred, Tickles has already attracted 20,000 followers, with word spread via social media sites. Turnover has grown to £60,000 a month.
The venture is the latest launched by Mr Pearcey, who also runs the successful Distinct Hotels Group in Norwich.
He said: “The idea came from trips to the US, where daily deals sites are the fastest growing online activity, and I really wanted to take that concept back to the UK.
“It is an exciting concept and one with huge potential. Already 20,000 people locally have signed up to it. It is a very simple concept, using the web collectively to get group buying discounts.
“It has been working really well.”