Best Marketing Initiative Award
2010 Winner
Big 3 Freedom Pass
This year's criteria:
This award is open to all tourism businesses who can demonstrate creative and customer driven marketing initiatives that inspire the target market and that have achieved their intended goals.
Submissions could include print advertising, poster campaigns, websites, broadcast media, vehicle advertising and consumer events.
The judges will be looking for effective use of the chosen medium, a compelling customer proposition, evidence of increased sales or awareness and novel approaches to reaching the marketplace.
2009 winner
Norwich Dragon Festival
2010 WinnerBig 3 Freedom Pass
This year's criteria:
This award is open to all tourism businesses who can demonstrate creative and customer driven marketing initiatives that inspire the target market and that have achieved their intended goals.
Submissions could include print advertising, poster campaigns, websites, broadcast media, vehicle advertising and consumer events.
The judges will be looking for effective use of the chosen medium, a compelling customer proposition, evidence of increased sales or awareness and novel approaches to reaching the marketplace.
2009 winnerNorwich Dragon Festival
