The EDP Tourism Awards 2011 winner for Business Impact Award is:
Thursford Christmas Spectacular
I am honoured to win this award and would like to dedicate it to all the cast who perform live every single show to entertain nearly 4,000 visitors each day. Our visitors come from all over England, Scotland, Wales and Ireland and stay in the beautiful county of Norfolk for two and three days. Many of these visitors now tell us that because they love Norfolk so much they return again during the summer.
John Cushing, Chief Executive