Lloyds TSB Commercial recognises the importance of tourism to both Norfolk and East Anglia; in Norfolk alone, tourism provides more than 49,000 jobs and generates £2.6bn – a significant contribution to the area’s GDP. The importance of tourism, particularly in economic recovery, has been reinforced by the government’s Tourism Strategy, with a set of ambitious aims and objectives in maximising the domestic and overseas tourist opportunity.
Significant emphasis has been placed on co-operation between tourism businesses, support offices and the private sector to ensure tourist destination messages are clear, consistent and “loud”. These strategic alliances will be crucial.
The start of the London Olympics is now a little under 500 days away and an anticipated 1m people are expected to visit. Norfolk, with a direct rail link to the Olympic site in Stratford, represents a key tourist location as a base to attend the events, or as a location to avoid the crowds!
The legacy of the Olympics is forecast to bring an additional 4m visitors to the UK over the subsequent four years, so there should be growing confidence for tourism businesses across the region.
With experienced relationship managers based in local branches across the county, empowered to make local lending decisions, Lloyds TSB Commercial wants to become the bank of choice for tourism businesses in Norfolk.
Senior Manager, Lloyds TSB Commercial