Are businesses
still investing?

Is the internet being used to good effect? Is the Olympics now on their radar? What impact is the economy having? This is the 2011 Larking Gowen-EDP Tourism Business Survey and it hopes to answer all those issues and more. Read more>>

A message from our partners and sponsors:

Lloyds TSB Commercial recognises the importance of tourism to both Norfolk and East Anglia; in Norfolk alone, tourism provides more than 49,000 jobs and generates £2.6bn – a significant contribution to the area’s GDP. The importance of tourism, particularly in economic recovery, has been reinforced by the government’s Tourism Strategy, with a set of ambitious aims and objectives in maximising the domestic and overseas tourist opportunity.

Significant emphasis has been placed on co-operation between tourism businesses, support offices and the private sector to ensure tourist destination messages are clear, consistent and “loud”. These strategic alliances will be crucial.

The start of the London Olympics is now a little under 500 days away and an anticipated 1m people are expected to visit. Norfolk, with a direct rail link to the Olympic site in Stratford, represents a key tourist location as a base to attend the events, or as a location to avoid the crowds!

The legacy of the Olympics is forecast to bring an additional 4m visitors to the UK over the subsequent four years, so there should be growing confidence for tourism businesses across the region.

With experienced relationship managers based in local branches across the county, empowered to make local lending decisions, Lloyds TSB Commercial wants to become the bank of choice for tourism businesses in Norfolk.

Carl Woodwards

Senior Manager, Lloyds TSB Commercial

Larking Gowen Chartered Accountants and Business Advisors recognise the importance of tourism to East Anglia. This surveys is intended to provide a useful benchmark and we hope that the information provided is useful to you. If you would like to discuss your business and how it interacts with the findings of this survey, please do not hesitate to contact us.

With experienced relationship managers based in local branches across the county, empowered to make local lending decisions, Lloyds TSB Commercial wants to become the bank of choice for tourism businesses in Norfolk.

Chris Scargill

Tourism and Leisure Partner at Larking Gowen Chartered Accountants and Business Advisors

Tourism is a vital component of the Norfolk economy and provides vital employment opportunities in these difficult economic times. Norfolk has a wide range of tourist attractions to suit all tastes and ages combined with a backdrop of fantastic scenery and coastline.

Tourism is Britain’s fifth largest industry and worth in the region of £115bn a year. There are about 2.6m people employed in the tourism sector which supports over 200,000 SMEs.

It is also to be hoped that the 2012 Olympic Games will add a significant boast to the tourism sector and that Norfolk will share in this by the increase in visitor numbers to England during the Olympics.

Leathes Prior is proud to support this tourism business survey, which is an important tool for those engaged in the tourism sector to monitor performance and assess ways to better promote and improve the services they offer. As with any business there is much legal “red tape” with health and safety requirements, employment legislation and contractual issues which can be an expensive minefield for the tourist operator.

Leathes Prior has particular expertise in the tourism sector acting for a number of our tourist attractions and service providers. Feel free to contact me (see page 23) to discuss any issues. I wish everyone great success during 2011 and beyond.

Peter Sheppard

Head of the Commercial Team, Leathes Prior
Meet the sponsors
Larking Gowen

"Larking Gowen Chartered Accountants and Business Advisors recognise the importance of tourism to East Anglia. This surveys is intended to provide a useful benchmark and we hope that the information provided is useful to you. If you would like to discuss your business and how it interacts with the findings of this survey, please do not hesitate to contact us."
Leathes Prior
"Leathes Prior is proud to support this tourism business survey, which is an important tool for those engaged in the tourism sector to monitor performance and assess ways to better promote and improve the services they offer. Leathes Prior has particular expertise in the tourism sector acting for a number of our tourist attractions and service providers."
Lloyds TSB Commercial

"Lloyds TSB Commercial recognises the importance of tourism to both Norfolk and East Anglia; in Norfolk alone, tourism provides more than 49,000 jobs and generates £2.6bn – a significant contribution to the area's GDP. With experienced relationship managers based in local branches across the county, empowered to make local lending decisions, Lloyds TSB Commercial wants to become the bank of choice for tourism businesses in Norfolk."